How to plan a brand video in 5 steps
The five decisions that make or break a brand video, in the order we make them.
Most brand videos go wrong before the shoot. The camera is fine; the plan was thin. Here are the five decisions we make with every client, in order.
1. Decide what it has to do
Leads, recruiting, a launch, trust. One job per video. A film that tries to do three things does none of them.
2. Decide who it's for
The person watching changes the length, the tone and the platform. A hiring manager watches differently from a homebuyer.
3. Decide where it will run
Website hero, social feed, trade show screen, ad pre-roll. Each has its own length and format. We plan the cuts before we shoot so every version has the footage it needs.
4. Pick the people and the place
Real people from your team beat actors for trust. One good location with daylight beats three average ones.
5. Lock the plan
Shot list, schedule, who needs to be where. When it's written down, the shoot day is calm and the edit is fast.
Let’s bring your story to life
Tell us what you need and where it will run. You’ll hear back within one business day with next steps.
